Pengaruh Kualitas Pelayanan Karyawan terhadap Kepuasan Konsumen

(Studi Kasus pada Alfamart di Desa Karangbong Kecamatan Pajarakan)

  • Hayatul Millah Universitas Islam Zainul Hasan Genggong Probolinggo
Keywords: Quality of Service, Consumer Satisfaction, Alfamart

Abstract

This study aims to determine the effect of employee service quality on consumer satisfaction Alfamart Karangbong Village, Pajarakan District. This type of research is quantitative descriptive research, quantitative descriptive research is a method that explains or analyzes a problem from a data based on the calculation of numbers with statistical analysis of research results. The data analysis method used in this study is a simple linear regression analysis. The quality of employee services has a positive and significant effect on customer satisfaction with Alfamart Karangbong Pajarakan.

Published
05-07-2020
How to Cite
Millah, H. (2020). Pengaruh Kualitas Pelayanan Karyawan terhadap Kepuasan Konsumen. Iqtishodiyah : Jurnal Ekonomi Dan Bisnis Islam, 6(2), 134-142. https://doi.org/10.36835/iqtishodiyah.v6i2.360
Section
Articles